Halloween, the spookiest season of the year is just around the corner. It is an opportune moment for businesses to boost their marketing efforts. With customers so engaged with online purchasing, a strategic and clever Halloween campaign can incredibly boost your conversion rates. Regardless of what you are selling (physical or online) products, a well-planned Halloween campaign can do wonders for your business.
In this blog, we will walk you through how you can make the most out of Halloween campaigns with the festive spirit in mind. The goal is not only to attract customers but also to drive conversions.
Why Halloween Campaigns Are Crucial for Boosting Conversions?
With each year passing, Halloween spending continues to rise at its peak as customers are looking for the deals that suit them the best. Based on National Retail Federation (NRF) research, this year’s Halloween spending is expected to reach $11.6B which is a bit less than last year’s record $12.2 billion cost.
However, to tap into the festive spirit, build spooky excitement and encourage customers, a Halloween-themed campaign can help businesses by all means. Countless ways are available to grab the audience’s attention and encourage them to take action in a particular season.
From creating a Halloween-themed landing page to offering multiple limited-time deals, a Halloween campaign can be significantly crucial for boosting conversions. The following are things you can do with your business during the Halloween season to boost conversions.
Things You Can Do to Boost Conversions This Halloween Season
Before Halloween kickstarts, there are things you need to be prepared for. To boost conversions and sales, these things are most important to imply. If you want to make your Halloween campaign most spookiest, take the below points into consideration:
1. Create a Dedicated Halloween-Themed Landing Page
Your Halloween-themed landing page is the front door to your campaign that gives users the spookiest experience. With an attractive landing page prepared, users can get a consistent experience from start to finish that boosts conversion rates. You can check out Templately to get diverse Halloween templates to create your landing page within one click.
Here are a few guidelines for you to create one:
- Spooky UI & UX: Try to incorporate Halloween visuals (e.g., witches, zombies, bats, haunted house, in the landing page. Apply clear CTAs like “Grab Spooky Deals”, “Snatch Enchanting Deals”, “Get Your Trick-or-Treat Discount” and more to enhance usability. Any Halloween-themed sounds add an extra layer of interactivity to the landing page.
- Countdown Timers: To create an urgency apply countdown timers. A clock that is ticking with limited times allows users to act quickly.
- Bundle Offers: Create bundle offers and display them on the landing page. It drives more conversions and sales.
2. Offer Mystery Deals That User Can Not Refuse
Who does not love surprises? If you want to spook your customers this Halloween with frighteningly good surprises, all you can do is offer deals that they can not refuse. Giving customers a Halloween treat with mysterious deals is a tradition and you need to take part in it to lift your business. The more you make your deal mysterious and suspenseful, the more it is likely to boost your conversion rates.
How to make the deals mysterious and spooky? Here are some ideas you can go with.
- Mystery Discounts: Engage your customers in a guessing game while the discounts pop out at checkout or the moment they sign up for your emails. Make these as if it is the spooky treasure trove that you are offering.
- Bundle Deals: Create your product bundles in a mysterious way that can benefit users after purchasing and display them on your landing page in a spooky way.
- Gamified Discounts: Make the Halloween campaign more exciting with enchanting games like spinning wheels or scratch-to-reveal. These approaches keep your customers coming repeatedly for more, ultimately boosting your conversion rates.
3. Launch Halloween-Themed Opt-in Banner on Your Website
For any campaign, implementing an opt-in banner on the website is important if you want to add a touch of fright to boosting conversion efforts. An opt-in banner with a touch of Halloween is fun and an interactive method to boost conversion rates.
While creating an opt-in banner for the Halloween campaign, there are things you need to follow:
- A Compelling Offer: Finalize discounts that are compelling to the users after doing competitor research.
- Eye-catching Visuals: Make the banner as visually appealing as it can be. Use spooky images, illustrations, and content that bring users’ attention right away.
- Sense of Urgency: For immediate action by users give limited-time offers with a countdown timer.
- Keep It Simple: Do not overdo anything, keep things simple yet spooky with design and content.
- Test and Optimize: Prepare multiple banner designs and offers, and apply A/B testing to see which is the best suited for your users.
4. Create a Halloween-Themed Exit-Intent Popup
For reducing cart abandonment and boosting conversion rates, exit-intent popup plays an important role. By incorporating this, do not let your customers ‘ghost’ your site! Halloween-themed exit-intent popups provide an extra layer of reason behind getting a boost in your website conversion rates. Let us follow the below guidelines to learn how to make them work strategically.
- Spooky Content: Write content that resonates with the Halloween theme. Make it as ‘Halloweenish’ as it can be. It captures the attention of the users instantly and makes them stay on your website longer. Use content like “Don’t Let This Haunt You! Snatch Best Treats Now Before They Walk Away”, “Stop There, Don’t Let Spooky Halloween Deals Disappear”, etc.
- Last-Minute Offers: Apply a countdown timer on your exit-intent popup with limited-time offers to create urgency among the users. It drives conversion and sales.
- Cross Option In Popup: Keep your popup banner user-friendly. Do not apply it without having a cross button for deleting it.
5. Get Your Users Prepared Before the Final Day (Pre-Hype)
This belongs to your social media plan but at the initial phase before making the campaign live. A pre-hype approach can make a whole lot of difference. If you can reach your users before the campaign starts, it is more likely to get a successful conversion rate when it is finally live. What you need to do:
- Create a Teaser Video: To get your users ready, create a short teaser video and publish it on your social channels with a spooky caption. It creates a Halloween vibe among the users and makes them wait for the day to come.
- Use GIFs: The amount of Halloween GIFs available is uncountable. Post those GIFs with an enchanting copy to let users know about the day. To get the conversion, GIFs are preferable for ‘X’ (formerly known as Twitter).
- Ask Users What They Want: Listen to your users! Post on your social platforms by asking users what percentage they are expecting from you. After getting the insights, plan accordingly with your pricing tires.
Note: In all your social media posts, make sure to add the dedicated Halloween-themed landing page that you prepared for the campaign.
6. Plan Spooktacular Email Campaigns
During any seasonal campaign, Email Marketing stands out to boost your conversion rates and sales. Halloween is no exception, in fact; a great opportunity to do email marketing. Some guidelines you need to follow to get your email campaigns right.
- Spooky Aesthetics: Create interactive emails with visually appealing elements that capture the attention. Go with dark colors, fonts that match the Halloween theme, pumpkins, ghosts, and more.
- Engaging Subject Lines: To get good open rates and conversions need to write playful subject lines. For example, “Get Your Spooky Savings, Before They Vanish”, “Don’t Miss Hauntingly Good Halloween Deals.”
- Personalized Product Recommendations: Write emails based on customer preferences with previous purchases and browsing history in mind. Offer product suggestions related to Halloween that bring click-through rates.
BOO-st Your Conversions: Make the Most out of Your Halloween Campaign
Halloween is not just a trickiest season, it is an opportunity for businesses to cast a spell on their loved customers. With clever campaign strategies incorporating the festive spirit, you can have a significant boost in your conversions. Starting from creating a bewitchingly beautiful Halloween-themed landing page to offering mysterious deals and the above-mentioned aspects, you can have a scream success campaign. So, dust off your marketing broomstick and get ready to conjure up conversions and sales.
Hope the mentioned tips will help you to make the most out of your Halloween campaign, this year. To get more tips and tricks, do not forget to subscribe to our blog and join the friendly Facebook community.
